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Dot copies campaigns, ad sets and ads with daily spend, clicks and conversions, and answers in plain English.

Threadmarketing

Priya Shah9:41 AM

@Dot Which ad sets got the cheapest conversions last month?

1 reply

DotAPP9:42 AM

5 steps · 30s · Access Online

Lookalike of past buyers, at $19, a third of broad targeting.

Source: Meta Ads.

Chart

Threadmarketing

Daniel Weber9:41 AM

@Dot Which ads cost more per click this week than in their first week?

1 reply

DotAPP9:42 AM

7 steps · 38s · Access Online

6 ads, Summer cold brew most of all.

Source: Meta Ads.

Here is the data.

AdFirst weekThis week
Summer cold brew$0.62$1.48
Gift guide video$0.80$1.21
Starter kit carousel$0.55$0.79

Threadmarketing

Lisa Park9:41 AM

@Dot What did each new Shopify customer cost in ad spend last month, Meta and Google together?

1 reply

DotAPP9:42 AM

7 steps · 38s · Access Online

$39, up from $33 in August.

Sources: Meta Ads, Shopify and Google Ads.

Here is the data.

September
Ad spend, Meta and Google$48K
New customers1,240
Blended CAC$39

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