Google Ads

Find the campaigns and keywords that pay back, and the ones that don’t.

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Dot copies daily spend, clicks and conversions by campaign, ad and keyword, and answers in plain English.

Threadmarketing

Ryan Ortiz9:41 AM

@Dot What was our cost per conversion by campaign last month?

1 reply

DotAPP9:42 AM

4 steps · 30s · Access Online

Brand search, at $14. Display costs almost seven times as much.

Source: Google Ads.

Chart

Threadmarketing

Priya Shah9:41 AM

@Dot Which keywords spent the most last month without a single conversion?

1 reply

DotAPP9:42 AM

8 steps · 48s · Access Online

41 keywords, $6,800 between them.

Source: Google Ads.

Here is the data.

KeywordSpendClicks
coffee subscription$1,240412
cold brew recipe$880305
espresso machine$610298

Threadmarketing

Daniel Weber9:41 AM

@Dot Compare our cost per conversion on Google Ads and Meta Ads this quarter.

1 reply

DotAPP9:42 AM

9 steps · 56s · Access Online

Meta is cheaper per conversion, as it has been since May.

Sources: Google Ads and Meta Ads.

Here is the data.

PlatformSpendPer conversion
Google Ads$78K$34
Meta Ads$66K$27

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