Firebolt

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Threadanalytics

Ryan Ortiz9:41 AM

@Dot Which search terms returned no results most often on our site today?

1 reply

DotAPP9:42 AM

9 steps · 47s · Access Online

‘Wireless earbuds case’ leads with 3,400 empty searches. Another 41 terms passed 500.

Source: Firebolt’s search_events.

Here is the data.

Search termEmpty results
wireless earbuds case3,400
usb c hub 8 port1,960
standing desk mat1,210

Threadanalytics

Priya Shah9:41 AM

@Dot How many of our payments failed in the last 24 hours, by card network and reason?

1 reply

DotAPP9:42 AM

5 steps · 26s · Access Online

1.6% failed, most for insufficient funds on Visa debit.

Source: Firebolt’s payments.

Here is the data.

NetworkReasonFailed
Visa debitInsufficient funds4,210
MastercardDo not honor1,880
Visa creditExpired card1,140

Threadanalytics

Daniel Weber9:41 AM

@Dot Who were our top advertisers by spend this week, and how did their cost per click change?

1 reply

DotAPP9:42 AM

9 steps · 47s · Access Online

The top five spent $1.9M. Cost per click rose 8% for three of them.

Source: Firebolt’s ad_events.

Here is the data.

AdvertiserSpendCost per click
Northline$520K+8%
Velo$410K+8%
Arcadia$380K−2%

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