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Yesterday’s sales
Priya ShahTo: Dot
Tue 9:41 AMWhat were yesterday’s sales by store, against the same day last year?
DotTo: Priya Shah
Tue 9:42 AMSales were $438K, up 6% on last year; only Zurich fell, by 9%.
Fwd: Why is CAC up?
Lisa ParkTo: DotCc: Daniel Weber
Tue 9:41 AMForwarding a question from our board: why is CAC up this quarter?
DotTo: Lisa ParkCc: Daniel Weber
Tue 9:42 AMMostly paid social, which cost 38% more per customer.
Re: Weekly report
David MensahTo: Dot
Tue 9:41 AMThanks for the weekly report. Why did trial conversion drop this week?
DotTo: David Mensah
Tue 9:42 AMTrial conversion fell to 13%, all on mobile, after Tuesday’s app update.
- Mobile: 17% last week, 7% this week
- Desktop: 19% last week, 19% this week
- All: 18% last week, 13% this week
Attached: trial_conversion.csv (3 rows of data)
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