‍Emerge is a transportation spend and freight-procurement platform that helps shippers optimize contract and spot buying while accessing a large network of vetted carriers.

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Challenges Faced

As Emerge grew, routine data questions piled up across teams while answers were scattered and slow to retrieve. Non-analysts struggled to find the “right” numbers or interpret evolving definitions; engineering and analytics spent disproportionate time fielding ad-hoc requests instead of improving the stack. The result: delays in everyday decisions and uneven confidence in metrics.

“We had nearly 50 different dashboards and none of them matched up – it really hurt trust in our data.” — Jeff Albenberg, Emerge

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Emerge's Data Stack

To fully enable data access across the company, Emerge built a modern stack that integrated their raw data sources, warehouse infrastructure, and BI tools — all powered by Dot’s AI capabilities at the final mile.

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With this stack, Emerge ensured that both technical and non-technical teams could access clean, trusted data — with Dot making insights available through natural language inside Slack.

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Solution

Implementing Dot at Emerge addressed the challenges head-on and changed the company’s data culture in a matter of weeks:

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Single Source of Truth through Standardization: Dot helped Emerge create standardized data sets and metadata that everyone could rely on. Instead of juggling conflicting definitions, the company now has a reliable source of truth for all core metrics. Dot’s AI was trained on Emerge’s data definitions and business logic, ensuring that when someone asks for “monthly active users” or “Q3 revenue,” they always get the one correct answer that everyone agrees on.

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Seamless Slack Integration for Real-Time Access: One of Dot’s most popular features at Emerge has been its deep integration with Slack. Employees can ask Dot questions right in their Slack channels (just as they would message a colleague) and get answers or charts in real-time. This means no more logging into separate BI tools or waiting for the weekly report. Whether a sales rep needs the latest numbers on the fly during a meeting, or a product manager wants quick user stats, Dot delivers instant insights within the flow of work.

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AI-Driven Contextual Learning: Dot isn’t a static tool – it gets smarter. At Emerge, Dot quickly learned the company’s unique business vocabulary and context. For example, if someone asks, “What was our growth in APAC last quarter?”, Dot understands “APAC” means the Asia-Pacific region and knows how Emerge defines “growth” and fiscal quarters. This contextual intelligence means Dot became an expert in Emerge’s business in a very short time. The more questions Emerge employees asked, the more Dot learned to provide relevant, precise answers, tailoring itself to the company’s needs.

By tackling data consistency, accessibility, and context, Dot freed up the analytics team from routine queries and empowered employees across Emerge to explore data on their own.

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